Get Consistent. Stay Visible. Win Better Clients.
Most content strategies fail for one simple reason: people run out of ideas.
At Archtactics, we help architects avoid that by building content systems designed for consistency. Because consistency is what drives visibility—and visibility is what drives trust. You don’t need to post daily. But you do need a strategy that ensures you never run dry on ideas.
And here’s the thing most firm leaders miss:
Great content isn’t about sounding smart.
It’s about delivering value defined by your ideal client, not your peers.
So before you write your next post, ask yourself:
- Who are we trying to reach?
- What do they care about?
- How can we help them decide, solve a problem, or feel seen?
Whether it’s developers, growing families, school leaders, or business owners—you’re not marketing to “everyone.” You’re marketing to the specific people you want in your portfolio. Let your content reflect that.
Here’s a framework we use at Archtactics to help architecture firms stay consistent without sounding repetitive: four content formats that work, plus prompts to get you started.
1. Listicle
What it is: A clean, scannable list of steps, benefits, mistakes, or ideas.
Why it works: Lists trigger curiosity and make your ideas easy to digest. It’s a built-in structure that performs.
Prompts:
- 5 Signs You’re Ready to Hire an Architect
- 7 Questions to Ask Before Starting Your Renovation
- 3 Ways Architects Save You Time and Money
- 6 Mistakes to Avoid When Designing a Commercial Space
- 4 Things We Always Ask Before Starting a Project
2. This vs That
What it is: A side-by-side comparison to highlight your expertise.
Why it works: It taps into human nature—we love taking sides and confirming our decisions. It is great for sparking engagement and showing contrast.
Prompts:
- Architect vs. Contractor: Who Should You Call First?
- Custom Homes vs. Renovations: Which Makes Sense for You?
- Natural Light vs. Artificial Lighting in Office Design
- Prepared Clients vs. Reactive Clients
- Prefab vs. Site-Built: What to Consider
3. Educational
What it is: Teach your audience something they didn’t know—but need to.
Why it works: This is where trust is built. Educational content positions you as a guide, not just a service provider. It draws in people serious about working with someone who “gets it.”
Prompts:
- How to Choose Sustainable Materials That Actually Perform
- Understanding Zoning: A Quick Guide for Homeowners
- Building for Aging in Place: What You Need to Know
- How to Design a Space That Grows with Your Family
- Budgeting 101: What Architectural Fees Actually Cover
4. Contrarian
What it is: Challenge common assumptions in your industry or among your clients.
Why it works: Contrarian posts cut through noise. They get people thinking—and talking. That kind of friction, done well, builds authority fast.
Prompts:
- Why We Don’t Recommend Design-Build for Most Clients
- Stop Obsessing Over Square Footage
- LEED Isn’t the Only Way to Build Sustainably
- You Don’t Need Floor-to-Ceiling Glass for Great Natural Light
- Expensive Doesn’t Mean Better: What Actually Matters in Material Selection
Bottom Line
Consistency beats frequency. Relevance beats reach.
And if you want to attract high-quality clients, your content should reflect your process, your priorities, and your point of view.
Use this format to stay sharp, stay visible, and stay in front of the people you want to work with.
No more “I don’t know what to post.”
You’ve got the blueprint.
Want a tailored content matrix for your firm?
We build them every week for architects who want to grow smarter, not louder. Let’s talk.
