Your LinkedIn Profile Is Getting Views—Now Make It Work
LinkedIn is an underrated pipeline builder for architects.
It’s where your clients go to check credibility. It’s where developers, brokers, and consultants look for collaborators. And it’s where your next project might start—with one click.
But most architects aren’t using that click wisely. They’re creating content, updating bios, and growing their networks. Yet they’re missing the most straightforward, effective tactic to drive traffic from LinkedIn to their website.
That tactic?
Add the right links in the right places.
Let’s fix that—fast.
Why Most Architects Miss This (and What It’s Costing You)
You’re not alone. Most professionals forget to include visible, clickable links in their LinkedIn profiles. The result?
- Potential clients can’t find your website
- Visitors drop off before taking the next step
- You miss free, high-intent traffic that could lead to projects
Good news: LinkedIn gives you three powerful opportunities to guide visitors to your site. And they’re all free.
Let’s walk through each one.
1. Add a Custom Button (Top of Profile = Prime Real Estate)
The most valuable space on your profile is at the top—and most architects leave it blank.
Here’s how to claim it:
- Go to your profile > Click the ✏️ icon on your intro section
- Scroll to the bottom > Click “Add custom button.”
- Select “Link”> Paste your website
- Add a clear call to action (e.g., “View Our Work” or “Start Your Project”)
- Click “Save.”
When someone visits your profile, they have a direct path to your site—right at the top.
2. Add a Featured Link (Mid-Page, High Visibility)
The Featured Section is where you highlight key assets. It’s visual, clickable, and perfect for showcasing your website.
Here’s how to add it:
- Scroll to the “Featured” section (or add it via “Add profile section”> “Featured”)
- Click the “+” icon > Select “Add a link”
- Paste your website
- Add a strong title (e.g., “Visit Our Portfolio” or “Explore Our Services”)
- Optional: Upload a thumbnail image for visual punch
- Click “Save.”
Now, your website is not only visible—it’s framed with purpose.
3. Add a Link to Your Experience (Anchor It in Your Work)
When people check out your firm experience, don’t just let them read—let them click.
Here’s how:
- Scroll to your “Experience” section
- Click the ✏️ icon next to your current firm
- Scroll to “Add Media”> Click “Add a Link”
- Paste your website and title it clearly
- Click “Save.”
Add even more depth to your profile—and lets people learn more without having to search or scroll away.
Bottom Line
Your LinkedIn profile isn’t just a digital résumé—it’s a client magnet.
By adding your website in three key places, you turn passive viewers into active leads:
- Custom Button
- Featured Link
- Experience Media
Set it up once. Reap the rewards all year.
It’s the kind of simple, strategic move that Archtactics lives for and helps firms like yours win work with less effort.
Need help turning your LinkedIn into a lead-generation engine?
Let’s build your profile (and your pipeline) the smart way. Schedule a call with Archtactics.
